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RE:BRIEFED

19.04.12

An interesting project from the mighty Google… taking some of the leading ad makers from the 70's and 80's and asking them to re-imagine their classic award winning ads for the digital age. Definitely worth a little watch if you find a spare 20mins to go [...]

The secret of a purr-fect campaign

10.09.12

Forget Next Top Dog Model – when our clients needed an animal star, we had the top cat for the job. Dispelling the myth that you should never work with children or animals, one of our Editors spent the day running around after her

A Sage idea

16.10.12

Our picture editor Amy spent the day in London recently directing a cover shoot for Sage Solutions magazine. Aimed at small and medium sized businesses, Sage Solutions is full of useful advice on how to grow your business, as well as interviews and tips from [...]

On a mission to help you Buy Better

18.10.12

Our team recently took on a new project with price comparison site Tesco Compare, helping users to save money on their insurance. The Buy Better microsite and newsletters focus on getting the most out of your insurance and household purchases, with simple tips and hints [...]

What a difference a year makes

19.10.12

Our team spent the day shooting Darren Checkley – who shed half his body weight on the LighterLife weight-loss plan. One of our favourite things about what we do is seeing the life-changing impact the brands we represent can have. For the latest issue of LighterLife [...]

Keeping it raw

23.11.12

We're nothing if not fearless in our pursuit of what our clients want – but would we eat uncooked food? Some of London's top chefs have been causing a stir by creating dishes made entirely of uncooked ingredients, so we reported on it for HSBC's [...]

A campaign to SHOUT about!

11.03.13

Our creative team recently art-directed a brand shoot for Specsavers with pint-sized powerhouse Lulu for the launch of Specsavers' new Aurora range for women. Designed for today's elegant and sophisticated woman, aged from 45 years upwards, stylish pop songstress Lulu was the ideal spokesmodel for [...]

Why customer magazines are now top of the content tree

24.08.12

Brand-led publications are outstripping newsstand titles for audience share as marketers embrace the ‘content is king’ mantra. We’ve been harping on about ‘connected content’ since goodness knows when, but it’s great to see some positive figures that re-enforce how brands are reaping the benefits of [...]

IT’S WHAT’S INSIDE THAT COUNTS

19.04.12

Here at Specialist we've always been big believers in content. Showing a journey or telling a story and connecting with people is one of the most important things we do. And as technology advances and there are more and more [...]

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