Idea Exchange

For a weight loss brand like LighterLife, first impressions count. In the highly competitive diet industry, worth an estimated £2bn a year in the UK, it takes a unique and fresh approach to stand out from the crowd. LighterLife’s USP is that they don’t just [...]

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Q&A with CEO Niki Webb and Content Director Ross Wilkinson about how to harness the power of content marketing Q: What are the key challenges in content marketing during the current economic climate? RW: The power of a good story has never been more important, and [...]

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The rise of online access and improving web platforms for content has vastly increased the amount of information that is available to people, whether it’s rich video or 140 character tweets. For businesses that need to communicate with their clients – and potential clients – [...]

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In the wake of the recession, employees are more concerned than ever before about the ethical values of companies they work for. The economic crisis has brought with it a renewed focus on communities and doing things for the greater good. With pay and bonuses [...]

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