Ideas


iAD
04.07.11
Mobile phones, eh? Wow! First of all, you could make a phonecall while you were walking around town. Then you could send abusive text messages to people who were late to meet you for coffee. Then you could surf the web while you were bored [...]

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WHO YOU GONNA CALL?
15.09.11
Vodafone wants to turn you into a Ghostbuster. Shame then that I'm on Orange, cos that sounds kinda cool and in the UK for that matter as this is currently happening in Germany! Anyway, great idea for a bit of interactive marketing. Vodafone are calling [...]

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JESS3_QRCode1
UGLY DUCKLINGS
10.11.11
QR codes aren't renowned for being the prettiest of things. They're functional, but not something you'd want to, say, have tattooed on to you. Oh wait, my mistake! This guy already did that… but, generally speaking, they're not something most people would [...]

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HOME SHOPPING
04.07.11
There's this way of thinking called 'The Disruptive Hypothesis', you may have heard of it. If you haven't, in it's most basic form, it's a good way to get going when you start conceptualising a new project. It's a simple idea, based around the question [...]

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01 from Gina
Five ways to adapt your content for social media
21.08.12
Being effective with social media isn’t just about investing in new content – it’s about leveraging what you already have in new and exciting ways. In the rush to ‘do something social’, many businesses are throwing money at the issue without thinking about the resources [...]

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DO YOU BELIEVE?
18.11.11
Only in America this one I think, but no reason why shops on our shores won't be using similar cute tricks soon. AR (Augmented Reality) is taking off in a big way it seems. This is for Macy's and is one of the most inclusive [...]

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Screen shot 2011-07-12 at 09.35.28
SHHHHH…
12.07.11
Another example of lateral thinking. A volume filter for your Twitter feed. It's a relatively simple idea. For those of you who use Twitter religiously, sometimes due to the sheer volume of people you may follow and because there will always be some who tweet [...]

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PAPERCUT
20.09.11
Papercut is, as the developers say, "An enhanced reading experience for iPad. Transforming simple prose into an interactive, multi-sensory reading experience." The video above tells you more than I could sum up here and, if it whets your appetite, you can download it for your [...]

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PHONE WARS
24.11.11
Samsung has decided a good way to advertise their smart phones is to poke fun at Apple… it's actually kinda funny, but y'know, I couldn't get a Samsung, 'cos y'know, I'm

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Screen shot 2011-07-15 at 09.05.04
DRUMS, PLEASE…
15.07.11
When I was at school, music lessons consisted mainly of a class of 30 unmotivated, disinterested individuals sharing one Casio keyboard between two. One of you would undertake the job of repeatedly jabbing of the 'Demo' button. Which usually culminated in 15 different demo modes [...]

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