Web


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MOVING PICTURES
06.09.11
From my travels around the web, I'm beginning to notice a trend. It seems the humble GIF is having a bit of a renaissance. But gone are the stuttery, badly animated kind, and in their place are some rather beautiful moving pictures. [...]

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Twitpic talent
- 10.01.13
  Specialist’s very own creative genius Andrew Ganassin was recognised by hipster magazine Dazed & Confused in a Twitter photo competition today for his depiction of the longest night of the year. The competition, which used the hashtag #DazedSolstice, asked Twitter users to tweet their [...]

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What is the lifecycle of content?
- 14.02.14
Measuring attention spans across the most popular social platforms How long does it take social platform users to consume your content? Some evidence suggests content popularity can be relatively short, requiring content planners to seize the moment and gain maximum impact in a minimal [...]

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MOBILE WEB SITES AND WEB APPLICATIONS
07.09.11
Definition: Content is accessed via a web browser on a smartphone or tablet. Should be considered by: Businesses looking to bridge multiple platforms. Pros • Associated development and on-going support costs are traditionally lower. • Developing a single multi-platform website will be quicker – and much [...]

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Online video is big
- 03.06.13
The way we view and react to content online is changing – and video is leading the way. What does your online content mix look like? A few blogs? Whitepaper downloads? Some well crafted images? What about video? Some brands shy away from investing in video content, [...]

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Content marketing tips to engage fans on Facebook
- 14.02.14
Seasonal Facebook competition calendars spark customer interest Capturing customers’ attention at the busiest times of the year can be tough, but when weight loss experts LighterLife wanted to grow their social media presence over key celebration periods, Specialist came up with a [...]

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FEED ME!
13.09.11
An interesting project from Orange called The Feed. Basically, it's an excellent way to get people to interact with the Orange brand via social media, such as Twitter and Facebook. The Feed is a series of little projects or games that require you to [...]

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Facebook hashtags: What you need to know
- 19.06.13
You may have heard this week that Facebook are introducing hashtags, but what does this mean for your business? Read on and find out… What is it? Facebook users can now keep up with trending topics by using a ‘#’ symbol at the beginning of a [...]

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What does the new Facebook pages design mean for your brand?
- 18.03.14
Facebook has started rolling out a new design for brand Pages, so we take a look at how businesses can make the most of the new layout. The new design for pages was announced last week and Facebook says its intention is to

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RING MY BELL
15.09.11
For want of a better description, this is an interactive-music video-game-experience. 'Bell' is a music video for the band 'androp' from Japan. The concept for it grew from the idea that in this world of fast communications maybe sometimes, something about the message we're [...]

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