Customer magazine and online content

extramile

extramile is the magazine for Kwik Fit Insurance customers. The design and tone of the magazine is in keeping with the company's 'challenger brand' approach, mixing informative, issue-led news and features, with snappy, fun editorial and design.

This all adds up to a publication that packs a punch and enhances brand perception, drawing retention and cross-selling opportunities.

extramile - microsite

To complement the extramile magazine, we've created a microsite that adds value to the customer journey and provides a forum for feedback, promotions, regularly updated news and features. The microsite also houses bespoke content, such as reader surveys and regular Tom's Tips videos - all of which have been designed exclusively for the microsite to stimulate customer interaction, loyalty and engagement with the Kwik Fit Insurance brand.

Tom's Tips

As part of the extramile microsite we manage the production of bespoke video content. From scripting and casting, to art direction and filming, these dynamic videos provide Kwik Fit Insurance customers with advice and tips on everything from credit crunch motoring to winter driving tips. Again, this adds further value to the Kwik Fit Insurance customer journey and viral potential online via YouTube.

The Bizz

The Bizz is a bright, fun, must-read for all Kwik Fit Insurance employees. It’s a quarterly glossy magazine, crammed full of key business messages, employee news and opinion. Much more than simply an internal newsletter, the design and tone of The Bizz reflects the fun, positive outlook of the Kwik Fit Insurance team, also mirroring the organisation's external brand.