SLEEPOVER

Ikea had a good idea. Having found a Facebook group nearing 100,000 people called ‘I Wanna Have A Sleepover in Ikea’, they (Ikea) came up with a competition for all their Facebook fans to win the chance to be one of 100 people who would take part in a massive pyjama party at Ikea in Essex. A great way of harnessing existing interest and turning it into a massive publicity stunt.