Customer magazine

View

View magazine from Specsavers is not only popular with customers but highly successful for the brand, too. View is made available in-store to over 250,000 customers. It drives sales and encourages retention by showcasing the range, value and high standards of ophthalmology at Specsavers.

We can’t give you exact figures (well, we could, but we’d have to shoot you), but we can tell you the magazine drives footfall – and that puts a gleam in the eye of the UK’s largest optical group.