Specsavers

Since Doug and Mary Perkins founded Specsavers in their spare room in 1984, they’ve grown their business into a global enterprise of 1,500 stores. We like the fact Specsavers sees the bigger picture the same way we do.

The result of our thriving collaboration is the glossy, celebrity-led Specsavers Magazine. Popular with customers and successful for the brand, the in-store magazine shows the range, value and high standards at Specsavers, as well as reminding customers about Specsavers’ hearing service.

With the look and feel of a coffee table magazine, it delivers customer loyalty across all ages, drives sales, and reassures customers that they made the right decision in choosing Specsavers.
And we’re not taking our eye off the ball. Towards the end of 2011, we’ll be launching the Specsavers iPad app, as well as a spin-off mini-mag focused on the children’s eye wear market, as well as a separate publication for the brand’s Irish customers.

Facts and stats:

• Reaches 450,000 people annually
• More than 90 frames featured in the latest issue!
• Specsavers are in 10 countries, with 1,500 stores worldwide, and have been voted Reader’s Digest’s most trusted brand for the past 10 years