For want of a better description, this is an interactive-music video-game-experience. ‘Bell’ is a music video for the band ‘androp’ from Japan. The concept for it grew from the idea that in this world of fast communications maybe sometimes, something about the message we’re trying to send, gets lost. So to that end, you can write a message to a friend and watch it turn into an animal (mine was a rabbit!) it’s then your job to guide your message safely on its journey, through a music video, to its destination. Beautifully drawn and it’s a pleasant tune too, only all sung in Japanese I think, so it was hard to sing along. Although for me the experience goes on a bit too long, it’s beautifully executed. Send your message at the link…



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