Content excellence at scale, headquartered in Bristol and London; connected to a network of more than 85 offices in 30 countries


Specialist is an Omnicom company – part of the FleishmanHillard network

  • Niki Webb
  • Ross Wilkinson
  • AJ Howe
  • Philippe Crump
  • Paul Hugo
  • Jill Fitzgerald

Niki Webb CEO

Niki is a qualified marketer and publisher with 25 years’ experience in the content space. She is a frequent juror and media commentator on the evolution of content. In addition to her CEO role at Specialist, Niki holds a european content role at FleishmanHillard.

Ross Wilkinson Deputy CEO

Ross is a classically trained journalist with over 15 years’ experience in the content creation industry. He has successfully delivered content strategies for brands in B2C, B2B and B2E environments, including Peugeot, Britvic, Siemens, NFU Mutual, Henderson Global Investors, Ladbrokes and npower.

AJ Howe Creative Director

AJ runs the creative department with his visionary values gained from experience at top London publishers. His visual solutions have the ability to turn strangers into customers. He is an expert in all media concepts and strategy developments, and has the ability to motivate and inspire his team to deliver superb creative work under tight deadlines.

Philippe Crump Chief Marketing Officer

Philippe is an expert in content, brand and digital marketing, with a sharp focus on helping clients grow their business profitably by engaging target audiences through content. A strategic consultant and business development lead, Philippe has worked with brands including Virgin Atlantic, Zurich Insurance, PepsiCo., Argos, EMI Music and London Underground.

Paul Hugo Director – Digital Development

Paul controls all of Specialist’s digital output, managing our team of UX and development gurus. In short, he turns acronyms such as PHP, JQuery, MySQL and CSS into beautifully realised digital builds, bursting with branded content.

Jill Fitzgerald Financial Controller

Jill is responsible for the finances of the company – keeping the books balanced and ensuring the creativity and talents of the team are converted into a profitable and growing business.

Peter Wilson Director – Editorial

Peter is passionate about quality journalism and engaging content. A graduate of City University’s journalism school, he has more than a decade’s experience developing branded content for clients and brings the same energy to pensions and investments as he does to hatchbacks and emissions targets.

Caron Parsons Director – Business and Corporate

Caron leads the Zurich account, running the newsroom, editing all content and keeping everything running smoothly. A former BBC journalist and editor, with print, TV, radio and online experience, she also spent two years gaining international experience as a news editor for Fairfax Media.

Janet Meadowcroft Director – Insight and planning

Janet has 20 years’ experience working with UK and global brands, developing marketing strategies and content communications plans. Janet leads the Digital Strategy team and works with clients to create a firm foundation for campaigns and content projects.

Jo Howell Director – Creative Services

Jo manages our biggest creative consumer projects, and is an experienced art director and creative designer who combines style and creativity with intelligent brand design.

Jenni Cruickshank Corporate Communications Manager

With a flair for crafting engaging internal communication campaigns, Jenni is an experienced practitioner in change management, and holds the industry-recognised Melcrum Black Belt accreditation. She believes that getting to know the people who make a business great is the key to striking internal communications gold.

Alex Rucker Editor

Alex has several years’ experience in the financial and legal sectors, giving him a unique insight into a broad range of audiences and subject matter. This enables Alex to create highly innovative and engaging content for our clients. An artist and furniture maker in his spare time, Alex’s copywriting skills are evenly matched by a creative flair and eye for design.

Charlotte Williams Account Manager – Corporate Communications

A professional journalist and experienced marketing communications practitioner, Charlotte is part of our business and corporate team and is skilled in delivering content-led, data-driven marketing solutions that engage and inspire audiences.

Cloe Roycroft Account Manager – Financial Services

After seven years as an account manager and planner, Cloe has gained broad experience working across a range of clients. She is responsible for account and project managing some of our largest financial services clients.

Dave Jones Head of Digital Strategy

A digital marketing specialist, Dave crafts strategies that make our content work hard for our clients. He’s there to make sure your content gets in front of the right people at the right time.

David Richards Content Analyst

From fact-checking to proofreading and testing all our digital content functions flawlessly across a multitude of mobile devices, David leads quality control and ensures that the end product is best in class.

Emily Turner Creative Manager

Emily designs award-winning publications, digital content spaces and videos, and has spent a decade working very closely with clients to create concepts that bring the brief to life.

Emma Steel Account Manager

Emma is an experienced digital project manager with a background in marketing. Emma supports a fast paced editorial newsroom team where she manages workflow and creative process.

Esther Rees-Lamb Head of Digital Design – Front End

Esther has more than 10 years of experience in design, and has successfully combined her considerable fine art and graphic design prowess with extended professional training and knowhow across all areas of front-end digital design.

Greta Solman Creative Manager

A senior member of our creative team, Greta has a wealth of experience in producing inspiring and captivating content for print and online. She is a capable art director with business and corporate experience, in addition to a wealth of consumer brand credentials.

Hannah Richards Insight Analyst

With a high-calibre research background including Nielsen, Hannah uses various data tools and sources to create meaningful insights. These insights then inform our strategic content planning. Hannah works with clients to set rigorous measurement standards that drive value and engagement.

Holly Hill Promotions Manager

Holly is responsible for managing all of the brand promotions, and competition prizes and giveaways that our clients may need for their content channels. She creates partnerships between our clients and brands that add value to the customer experience.

Jon Rich Creative

A design background in publications that range from national science magazines to international lifestyle journals, Jon combines this expertise with his web content experience, and uses these skills across corporate and business design projects.

Kevin Moir Head of Digital Design – Productions

Kevin leads the design of all media across audio-visual, integrated print, video, online and apps. A versatile and competent filmmaker, he directs client projects from the drawing board to the final edit.

Lauren Conen Account Executive

After gaining a degree in Marketing and Communications, Lauren has experience in social media management, as well as PR and events. She supports digital content projects and helps to deliver campaigns of all shapes and sizes across several accounts.

Matthew Colledge Editor

A qualified newspaper editor, Matthew brought his passion for expertly crafted content to Specialist early in 2015. He is a subject-matter expert on risk and insurance topics.

Matt Tuffin Editor

Matt is a journalist, editor, photographer and filmmaker with over 15 years of experience. Specialising in content creation, his considerable knowhow includes digital and integrated campaigns.

Nathan Hemming-Brown Creative

Nathan is a multi-disciplined designer with over six years’ experience and is driven by the “less is more” approach, ultimately creating modern and clean design solutions. At Specialist, he is responsible for delivering engaging print and digital projects across various creative platforms. Nathan has worked for clients including The Premier League, Microsoft and Siemens.

Nigel Morrison Creative / IT Manager

Nigel has a wealth of experience gained from traditional typesetting, layout and repro techniques, and has an obsession with fine detail. His interest in the technical side of things has placed him at the forefront of our IT innovations in the publishing process.

Paul Dicken Content Manager

Paul leads our financial investment writing team and is a subject matter expert in wealth and finance content. Over the years, Paul has established a deep contributors list and is an experienced commissioning editor of named writers and journalists.

Paul Thornton Page Senior Web Developer

Paul Thornton has over 12 years’ experience in digital development and design. From online development research and implementation to meticulous coding techniques, he realises projects from lines of code to functional, user-centric online artworks.

Philip Haycraft Creative

Philip is an enthusiastic, skilled and trusted designer with a proven track record of bringing ideas to life in a creative and professional manner spanning all stages of the design process.

Pip Leyland Production Manager

Pip manages and negotiates all major procurement for our clients; this includes managing schedules, print orders, and buying requirements and supplier liaison to include press-passing and quality checks.

Rebecca Naylor Partnerships and Media Manager

Rebecca’s role is to get our clients’ content seen by the right people and at the right time. She has a wealth of knowledge of the ad tech world, and has worked in media buying and business development.

Ryan McMurtry Editor

Ryan gained his editorial experience at a wealth-management publishing house. A journalism graduate with a broad range of writing expertise, he creates branded content for our financial clients.

Sharon Eves Financial Accountant

With a degree in maths and geography, and an Accounting Technician qualification, Sharon has a variety of accounting experience across different industries.

Sophie Jones Editor

Sophie is a part of our internal comms team, creating first-class content for a plethora of clients across digital and print platforms. Her background is in magazine journalism and literature.

Tom Haluch Web Developer

Tom is a front-end developer with a passion for responsive design. He brings a keen eye for detail, making sure each project is tested meticulously before launch.




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