Who we are – Specialist – The Content Marketing Agency

Content excellence at scale, headquartered in Bristol and London; connected to a network of more than 85 offices in 30 countries


Specialist is an Omnicom company – part of the FleishmanHillard network

  • Niki Webb
  • Ross Wilkinson
  • Aj Howe
  • Philippe Crump
  • Jill Fitzgerald
  • Peter Wilson

Niki Webb CEO

Niki is a qualified marketer and publisher with 25 years’ experience in the content space. She is a frequent juror and media commentator on the evolution of content. In addition to her CEO role at Specialist, Niki holds a european content role at FleishmanHillard.

Ross Wilkinson Deputy CEO

Ross is a classically trained journalist with over 15 years’ experience in the content creation industry. He has successfully delivered content strategies for brands in B2C, B2B and B2E environments, including Peugeot, Britvic, Siemens, NFU Mutual, Henderson Global Investors, Ladbrokes and npower.

Aj Howe Creative Director

Aj runs the creative department with his visionary values gained from experience at top London publishers. His visual solutions have the ability to turn strangers into customers. He is an expert in all media concepts and strategy developments, and has the ability to motivate and inspire his team to deliver superb creative work under tight deadlines.

Philippe Crump Chief Marketing Officer

Philippe is an expert in content, brand and digital marketing, with a sharp focus on helping clients grow their business profitably by engaging target audiences through content. A strategic consultant and business development lead, Philippe has worked with brands including Virgin Atlantic, Zurich Insurance, PepsiCo., Argos, EMI Music and London Underground.

Jill Fitzgerald Financial Controller

Jill is responsible for the finances of the company – keeping the books balanced and ensuring the creativity and talents of the team are converted into a profitable and growing business.

Peter Wilson Director – Editorial

Peter is passionate about quality journalism and engaging content. A graduate of City University’s journalism school, he has more than a decade’s experience developing branded content for clients and brings the same energy to pensions and investments as he does to hatchbacks and emissions targets.

Caron Parsons Director – Business and Corporate

Caron leads the Zurich account, running the newsroom, editing all content and keeping everything running smoothly. A former BBC journalist and editor, with print, TV, radio and online experience, she also spent two years gaining international experience as a news editor for Fairfax Media.

Janet Meadowcroft Director – Insight and planning

Janet has 20 years’ experience working with UK and global brands, developing marketing strategies and content communications plans. Janet leads the Digital Strategy team and works with clients to create a firm foundation for campaigns and content projects.

Jo Howell Director – Creative Services

Jo manages our biggest creative consumer projects, and is an experienced art director and creative designer who combines style and creativity with intelligent brand design.

Luke Ellen Account Manager

Luke is part of the Internal Communications team at Specialist, helping clients to deliver engaging and effective content to their employees. He is a dab hand at experiential marketing, creating memorable campaigns and emotive live experiences for global brands and media agencies.

Charlie Michael Account Manager

Charlie specialises in marketing communications and reputational management. She is an experienced project manager of large digital campaigns and events within the consumer, manufacturing and engineering sectors.

Cloe Roycroft Account Director

With over 10 years’ experience at some of the UK’s leading digital agencies and now a senior relationship manager, Cloe moves seamlessly between all our public affairs projects based in London, Brussels and further afield. She prides herself on her ability to understand and implement the latest digital strategy innovations, delivering high-quality projects on time and on budget.


Sophie Thompson Paid Media Manager 

As a qualified Google AdWords specialist with experience across multiple industries, Sophie adopts the most effective method to distribute our content on paid search and social channels. This ensures the content receives optimum levels of relevant traffic, from campaign start to finish.

Kate Winfield Senior Account Manager 

With almost four years’ agency experience, Kate has put her account management skills into action across a variety of digital and content projects from social media to website design and build.  Most recently, she specialises in public affairs digital campaigns and reputation management.

Ciaran Pillay Senior Account Manager 

Ciaran has a wealth of knowledge within the communications industry having worked in PR and marketing teams, both agency and client-side. He works closely with a number of our financial services and consumer clients offering strategic advice on the development and implementation of their content strategies.

Abi Grogan Managing Editor

Abi is a lifestyle journalist and magazine editor with a heritage in news stand publications such as Grand Designs Magazine. She specialises in leading teams of copywriters in the fields of fashion, interiors and luxury, as well as tech for digital brands. She is currently managing editor of Specsavers Magazine, as well as creating content for other Specialist clients.

Charlotte Williams Account Manager – Corporate Communications

A professional journalist and experienced marketing communications practitioner, Charlotte is part of our business and corporate team and is skilled in delivering content-led, data-driven marketing solutions that engage and inspire audiences.

Daisy Blacklock Editor

Daisy has considerable experience working in the municipal environment, she is a professional journalist and copywriter. Daisy has live camera and reporting experience and is a cross-platform specialist.

David Richards Content Analyst

From fact-checking to proofreading and testing all our digital content functions flawlessly across a multitude of mobile devices, David leads quality control and ensures that the end product is best in class.

Desmond Hinton-Beales Editor

Des is an internationally experienced editor, having spent six years in Brussels covering European politics. With a background in magazine journalism, he specialises in creating written, video and social content across integrated and digital campaigns.

Emily Cooter Account Manager

Emily is a communications practitioner with 15 years’ in-house experience, including roles with the BBC and Nuffield Health. She specialises in internal communications and employee engagement, and has additional experience of organisation development, equality and diversity and change management – all of which contribute to her thorough understanding of the corporate HQ environment.

Esther Rees-Lamb Head of Digital Design – Front End

Esther has more than 10 years of experience in design, and has successfully combined her considerable fine art and graphic design prowess with extended professional training and knowhow across all areas of front-end digital design.

Hannah Richards Head of Insight

With a high-calibre research background including Nielsen, Hannah uses various data tools and sources to create meaningful insights. These insights then inform our strategic content planning. Hannah works with clients to set rigorous measurement standards that drive value and engagement.

Kevin Moir Head of Digital Design – Productions

Kevin leads the design of all media across audio-visual, integrated print, video, online and apps. A versatile and competent filmmaker, he directs client projects from the drawing board to the final edit.

Louise Fenerci Head of Pictures

Louise has 17 years of agency experience, working across traditional print and a variety of digital, online and social platforms in retail, lifestyle, and business and finance sectors for clients including Specsavers, Peugeot and McDonald’s. The scope of her work stretches from commissioning creative visual content for bespoke illustrations and animations, to producing global video and photography.

Marisa Domizio Digital Project Manager

Marisa is a digital project manager with more than 15 years’ experience, starting as a designer in NYC agencies to account and project management in Los Angeles and Cincinnati. She has worked with brands such as MySpace, USA Networks, Procter & Gamble and Smythson. She is passionate about agile development and has two SCRUM qualifications.

Matthew Colledge Editor

A qualified newspaper editor, Matthew brought his passion for expertly crafted content to Specialist early in 2015. He is a subject-matter expert on risk and insurance topics.

Nathan Hemming-Brown Creative

Nathan is a multi-disciplined designer with over six years’ experience and is driven by the “less is more” approach, ultimately creating modern and clean design solutions. At Specialist, he is responsible for delivering engaging print and digital projects across various creative platforms. Nathan has worked for clients including The Premier League, Microsoft and Siemens.

Nigel Morrison Creative / IT Manager

Nigel has a wealth of experience gained from traditional typesetting, layout and repro techniques, and has an obsession with fine detail. His interest in the technical side of things has placed him at the forefront of our IT innovations in the publishing process.

Paul Thornton Page Director of Digital Development

Paul Thornton has over 12 years’ experience in digital development and design. From online development research and implementation to meticulous coding techniques, he realises projects from lines of code to functional, user-centric online artworks.

Philip Haycraft Creative

Philip is an enthusiastic, skilled and trusted designer with a proven track record of bringing ideas to life in a creative and professional manner spanning all stages of the design process.

Pip Leyland Production & Promotions Manager

As Production Manager, Pip manages and negotiates all major procurement for our clients; this includes managing schedules, print orders, and buying requirements and supplier liaison to include press-passing and quality checks. In her role as Promotions Manager, Pip sources and manages prize draws and giveaways.

Ryan McMurtry Editor

Ryan gained his editorial experience at a wealth-management publishing house. A journalism graduate with a broad range of writing expertise, he creates branded content for our financial clients.

Sam Wilson Editor

With more than five years’ editorial experience, specialising in the technology and financial services fields, Sam has a strong track record for crafting quality content across a range of digital and print platforms.

Sharon Eves Financial Accountant

With a degree in maths and geography, and an Accounting Technician qualification, Sharon has a variety of accounting experience across different industries.

Sophie Jones Editor

Sophie is a part of our internal comms team, creating first-class content for a plethora of clients across digital and print platforms. Her background is in magazine journalism and literature.